Maruti Suzuki India Ltd (MSIL), the maker of the People’s Car, is planning to come up with a car costing under Rs 2 lakh to regain its market share in the small car segment that it lost to rival Tata Nano.
For this, it has entered into price negotiations with component suppliers. Maruti Suzuki has asked auto component firms providing parts to Tata Nano for customised cheaper components.
A person close to the development said the firm is seriously planning a car priced closer to Nano. This would take the price point well below the recently relaunched Maruti Suzuki Alto.
(more…)

August 21st, 2010
nrmodh
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